Overview
Since the brand was founded back in 2012, Smile Makers has been on a mission to bring vibrators out from behind the doors of sex shops and into mainstream beauty stores. You can now find Smile Makers sex toys in the likes of Sephora, Urban Outfitters and Beauty Bay, and the brand is behind a growing global community that celebrates and prioritises pleasure.
Brand development
Front-end development
UX/UI design
Shopify Plus development
Copywriting
BACKGROUND
Smile Makers is made up of pioneers in female sexual wellness. But the current site didn’t live up to the brand’s bold, fun-loving reputation. Functionality-wise, it wasn’t geared up for e-commerce. And with all the red tape surrounding the promotion and sale of sex-related products, SEO was a top priority.
THE CHALLENGE
.webp)
No items found.
Ticking all the SEO-shaped boxes
We collaborated with Smile Makers’ SEO agency throughout the project, from initial conversations around wireframes to ensuring all metadata was migrated to the new site. We also wove high-ranking search terms into the website copy and made sure the new site structure changed as little as possible.
Taking the stigma out of sex toy shopping
We pushed the boundaries of standard e-commerce page layouts to create a premium site that’s playful, functional and puts accessibility first. We also found different ways to educate users about pleasure-first sex, from fun facts and vibrator comparison charts to more in depth how-to tips.
No items found.
.webp)
