Overview
Peregrine is the sustainable British clothing brand that’s keeping manufacturing miles to a minimum. Since it was founded back in 1796, Peregrine has been making all its products in the UK. Today, its team works closely with British farmers, weavers and designers to create clothing that’s sustainable, traceable and ethical — from the initial designs to the final stitch.
UX/UI design
Shopify Plus development
Brand development
Copywriting
Front-end development
BACKGROUND
As an eighth-generation family business, Peregrine has heritage at its heart. But it was time to bring the brand into the 21st century. The brief was to create a new visual and verbal identity that Peregrine’s audience would identify with. Plus, use insights from previous user behaviour to design and develop a website that would offer a seamless shopping experience and give the Peregrine team more creative freedom when it came to campaigns.
THE CHALLENGE
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A voice that speaks volumes
British style is all about independence and eclecticism. And when your history is as inspiring as Peregrine’s, it's only right that you write with flair. We outlined a new brand voice that brings together the wit of great British humour, the authenticity of storytelling, and the straight-talking tone of a brand that’s big on sustainability. In other words, charming, honest and rugged. Definitely no wooliness.
220 years young: a traditional brand with a bold new energy
Our main goal was to modernise the brand by introducing a new look and feel that’s playful and youthful, but still gives a nod to its core values. We paired a new palette of contrasting colours with distinctive design elements such as badge stamps and image inktraps. Then, we went big and bold with typography.
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