Overview
Peoplism offers training and consultancy to businesses looking to increase diversity, equity, inclusion and belonging in the workplace. Its team is focused on getting real results, and conduct assessments, training sessions and workshops as part of a long-term roadmap to make positive changes in company culture.
Brand development
Front-end development
UX/UI design
Craft CMS development
BACKGROUND
With a growing client base of blue-chip companies, Peoplism was well on its way to becoming one of the best-known DEIB consultancies in the U.S. However, the Peoplism team felt their current brand (and online presence) didn't match up to the calibre of the companies they were working with. They wanted to elevate their brand and showcase it through a richer, more engaging web experience.
THE CHALLENGE
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A personable brand with a personality of its own
Peoplism is driven by data and numbers but is much more human at heart. We paired sans serif fonts with hand-drawn script and line art logos, using subtle animations to bring an information-based site to life. The result is clean, concise and structured but still says “we’re down-to-earth, we’re friendly and we’re real.”
Illustrating the importance of diversity
Armed with an all-new pastel colour palette, we created a series of illustrations for the site. This ensured the artwork on the site aligned with Peoplism’s core values around diversity. Our team used blended shading to soften the simple cartoon-style drawings and give a more grown-up feel to the brand.
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